Showing posts with label Online. Show all posts
Showing posts with label Online. Show all posts

Thursday, 5 January 2012

Novelties: Wordnik’s Online Dictionary: No Arbiters, Please

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AppId is over the quota

Not Wordnik, the vast online dictionary.

No modern-day Samuel Johnson or Noah Webster ponders each prospective entry there. Instead, automatic programs search the Internet, combing the texts of news feeds, archived broadcasts, the blogosphere, Twitter posts and dozens of other sources for the raw material of Wordnik citations, says Erin McKean, a founder of the company.

Then, when you search for a word, Wordnik shows the information it has found, with no editorial tinkering. Instead, readers get the full linguistic Monty.

“We don’t pre-select and pre-prune,” she said. “We show you what’s out there now. Then we let people decide whether to use a word or not.”

At one time, she was the head of the pruners, as principal editor of the New Oxford American Dictionary. She is also an author and columnist. (She wrote “On Language” columns for The New York Times as a substitute for William Safire.)

But Ms. McKean has chosen a different path at Wordnik. “Language changes every day, and the lexicographer should get out of the way,” she said. “You can type in anything, and we’ll show you what data we have.”

When readers ask about a word, Wordnik provides definitions on the left-hand side of the screen. But it is the example sentences, featured on the right-hand side, that are crucial to a reader’s understanding of a new term, she said.

“Dictionary definitions tend to be out of date or incomplete,” she said. “Our goal is to find examples on the Web that use the word so clearly that you can understand its meaning from reading the sentence.”

To do this, the site processes a vast reservoir of language, keeping tabs on more than six million words automatically, said Tony Tam, Wordnik’s vice president for engineering. “But the numbers change every second,” he said. “It’s not a static list.”

Where does all this text come from? “You’d be amazed how fast people write articles on the Web,” he said.

Wordnik does indeed fill a gap in the world of dictionaries, said William Kretzschmar, a professor at the University of Georgia and the former president of the American Dialect Society. He provides American pronunciations for the new online Oxford English Dictionary.

“It takes time for words to get into the more formal, published dictionaries,” he said. “Wordnik is sensitive to what people are interested in now.”

Wordnik, which has raised $12.8 million in venture financing, plans to use its vast database of words and word associations at the site and in many business partnerships to be announced this year, said Joe Hyrkin, the president and C.E.O.

The products will be similar to recommendation engines, but more powerful, he said. If you like a particular book, for example, Wordnik can recommend a similar one based on its understanding of words used to describe the book, he said.

“We’re not just using tags and descriptors,” he said. “Our system understands and identifies matches at a concept level.”

The company is already providing many other word-based services, including one used on the Web site of The Times to define words in articles. Wordnik is also providing a financial glossary for SmartMoney.com.

Geoffrey Nunberg, a?linguist at the School of Information at the University of California, Berkeley, who talks about language on “Fresh Air,” the NPR program, appreciates Wordnik’s breadth. “There’s a lot of useful information here,” he said. (He has also written commentaries on language for The Times.)

But he thinks that hands-on lexicographers could fine-tune the entries.

“The idea that you can pull lexicographers out of the loop and have an algorithm to mediate between me and the English language is goofy,” he said. “Without hand citations done by trained people, you get a mess.”

To illustrate his point, he noted flaws in a number of Wordnik’s definitions. The first definition of “davenport,” for instance, in three of the?fives?sources used by Wordnik is?a kind of small writing desk. “It hasn’t meant that since Grandma was a girl,” he said.

People use a dictionary to find out what is correct, and what is incorrect, he said. “If I were a journalist looking to see if a word was being used correctly,” he said, “I wouldn’t put my eggs in the Wordnik basket.”

Mr. Tam of Wordnik said the site was constantly improving.

“We discover these words with algorithms, but they are never perfect,” he said. “We constantly have to make them better.”

WORDNIK and other new linguistic databases have come about largely because of the vast body of text on the Internet and improved algorithms for searching it, said Mark Liberman, a professor of linguistics at the University of Pennsylvania.

“We now have an archived shadow universe that contains almost everything we’ve written — trillions of pages of text of published books, and now, broadcast archives as well,” he said.

Readers could always tap this reservoir by looking up examples of new words in Google Books or Google News. “But what Wordnik is giving you is not as raw as a Google search of examples,” he said, “because Wordnik sorts and clusters the examples into different senses of the word.”

Another innovative database is at Brigham Young University, where Mark Davies, a professor of linguistics, has amassed a collection, the Corpus of Contemporary American English, 1990-2011, containing millions of words of running text from articles, transcripts of conversations, and other sources. The collection, which indexes 425 million words of text — 1,000 may be from a newspaper article, for example — has been built over the last three years. It shows how often a word is used, and the types of discourse in which it is found, be it conversational speech or academic prose.

The collection also lets users see words found near a new word. “If you want to see how a word is used and what it means, the best way is to look at words nearby,” Dr. Davies said. The words are called collocates. To look up collocates of “fantasy,” for example, see http://bit.ly/rImCuH.

Dictionary builders have come a long way since the days of Johnson and Webster, said Dr. Kretzschmar at the University of Georgia. “But we have computers,” he said. “We can manage this vast network of words online and appreciate it in ways that Johnson and Webster never could.”

E-mail: novelties@nytimes.com.

This article has been revised to reflect the following correction:

Correction: December 31, 2011

An earlier version of this article misspelled the given name of Wordnik’s chief executive. He is Joe Hyrkin, not Joel.


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Wednesday, 4 January 2012

Online Retailers Home In on a New Demographic: The Drunken Consumer

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“I have my account linked to my phone, so it’s really easy,” said Tiffany Whitten, of Dayton, Ohio, whose most recent tipsy purchase made on her smartphone — a phone cover — arrived from Amazon much to her surprise. “I was drunk and I bought it, and I forgot about it, and it showed up in the mail, and I was really excited.”

Shopping under the influence has long benefited high-end specialty retailers — witness the wine-and-cheese parties that are a staple of galleries and boutiques. Now the popularity of Internet sales has opened alcohol-induced purchases to the masses, including people like Ms. Whitten, who works in shipping and receiving and spent just $5 on the cat-shaped phone cover.

Chris Tansey, an accountant in Australia, went shopping online after drinking late one night (to be precise, it was well into the morning). By the end of the session, he had bought a $10,000 motorcycle tour of New Zealand.

“The hang-ups of spending your hard-earned cash are so far removed from your life when you’ve had a bottle of wine,” Mr. Tansey said in an e-mail. The New Zealand trip was terrific, he said. But a pair of $3 sunglasses on eBay “turned out to be horrible fakes, with $17 of postage that I obviously didn’t see with beer goggles.”

Online retailers, of course, can never be sure whether customers are inebriated when they tap the “checkout” icon. One comparison-shopping site, Kelkoo, said almost half the people it surveyed in Britain, where it is based, had shopped online after drinking.

But while reliable data is hard to come by, retailers say they have their suspicions based on anecdotal evidence and traffic patterns on their Web sites — and some are adjusting their promotions accordingly.

“Post-bar, inhibitions can be impacted, and that can cause shopping, and hopefully healthy impulse buying,” said Andy Page, the president of Gilt Groupe, an online retailer that is adding more sales starting at 9 p.m. to respond to high traffic then — perhaps some of it by shoppers under the influence.

On eBay, the busiest time of day is from 6:30 to 10:30 in each time zone. Asked if drinking might be a factor, Steve Yankovich, vice president for mobile for eBay, said, “Absolutely.” He added: “I mean, if you think about what most people do when they get home from work in the evening, it’s decompression time. The consumer’s in a good mood.”

Nighttime shopping is growing over all. ChannelAdvisor, which runs e-commerce for hundreds of sites, says its order volumes peak about 8 p.m., and that shoppers are placing orders later and later: in 2011, the number of orders placed from 9 to midnight increased compared with previous years.

A recent array of nighttime offers sent to a shopper’s e-mail inbox included: from 6 to 9 p.m., a limited-quantity sale on fashions at Neiman Marcus; at 7:38 p.m., a promotion for three-day stays at Loews hotels; at 8:44 p.m., a promotion by Gilt for macaroons and faux-fur blankets; and at 2:23 a.m., an offer by Saks for a $2,000 gift card with purchase.

At QVC, the television shopping channel, traffic and viewers rise around noon, then quiet down until after 7 p.m. Then items like cosmetics and accessories sell briskly. “Call them girl treats — they seem to attract a really strong following once you get past dinnertime,” said Doug Rose, senior vice president for multichannel programming and marketing for the company. “You can probably come to your own conclusion as to what’s motivating her.”

Still, the nighttime spike requires delicacy among retailers: for reasons of propriety, they do not want to be seen as encouraging drunken shopping, and many people who inadvertently buy products in that state would most likely return them at high rates. On the other hand, a happy customer can lead to higher sales.


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Advertising: E*Trade’s Baby Creates the Most Online Buzz

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For the fourth consecutive year, Zeta Interactive, an interactive marketing agency, has released a report of which ad campaigns generated the most buzz online. Zeta uses a technology that monitors what consumers are saying about online ads that they see on blogs and on video sharing and social media sites.

Zeta Interactive gives ads scores reflecting the volume, or the total number of posts each ad had per day, and tone, or the number of positive or negative posts about the ad. The company analyzed more than 200 million online posts.

This year, of the top 10 ads, eight made their debuts during the Super Bowl. In 2010, only four on the list made their debuts during the Super Bowl.

At the top of the list was an ad for E*Trade Financial called “Enzo the Tailor,” which featured a baby being fitted for a custom-made suit and talking about how his tailor could retire in Tuscany. The spot was made by Grey New York, part of the Grey Group unit of WPP.

Both E*Trade and Snickers, whose “Logging” spot featuring Roseanne Barr and Richard Lewis was the seventh ad on the list, showed how some brands were able to have success in campaigns with recurring themes, said Mary Beth Keelty, vice president for marketing at Zeta. “They found something that worked and they are refreshing it,” she said.

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The Snickers spot was created by BBDO New York, part of the BBDO Worldwide unit of the Omnicom Group. Snickers was the only brand to have a repeat appearance on the list this year.

Automobile ads were popular with digital consumers as well, with Volkswagen’s ad featuring a young boy dressed as Darth Vader, and Chrysler’s ad featuring the rap artist Eminem and the city of Detroit, taking the second and third spots, respectively. The Volkswagen ad was created by Deutsch LA, part of the Interpublic Group of Companies, and the Chrysler ad was created by Wieden & Kennedy.

“Cars really were a big part of the top 10 here,” said Minna Rhee, Zeta’s chief executive. The auto ads were a “reflection of coming out of the recession and the car industry taking a bigger role in 2011,” she said.

Other car ads in the top 10 included Mercedes-Benz’s ad featuring the artist Diddy, in the ninth spot on the list, and an ad for Nissan’s Leaf in the eighth spot. The Nissan ad, called “Gas Powered Everything,” shows people using everyday items like alarm clocks and hair dryers that are powered by gas engines. It featured a new trend on the list — the eco-conscious ad. The spot was created by TBWA/Chiat/Day, part of the TBWA Worldwide unit of the Omnicom Group.

An animated ad for Chipotle Mexican Grill, called “Back to the Start,” was the fourth most popular ad on the list. The ad, which was also shown in movie theaters, tells the story of the industrialization of farming. The film, which was more than two minutes long, was directed by Johnny Kelly and featured a Willie Nelson version of the Coldplay song “The Scientist.”

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The ad demonstrated that it is possible for brands “to break that top 10 with something that wasn’t necessarily with TV at the center of what the campaign was about,” Ms. Rhee said. The Chipotle ad also tied with an ad for the PepsiCo beverage H2oh! for the most positive tonal ranking. The H2oh ad, which was created by BBDO Argentina, was the first and only ad in Spanish to make the list.

Bud Light and CarMax rounded out the list in fifth and sixth place, respectively. Bud Light’s commercial, “Product Placement,” featured swashbucklers on a movie set, while CarMax’s spot, “Kid in a Candy Store,” promoted its selection of auto and money-back guarantee.

The Bud Light commercial was created by DDB Chicago, part of DDB Worldwide, owned by the Omnicom Group. The CarMax ad was created by Amalgamated New York.


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Netflix and Gap Lag in Customer Satisfaction Online

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(Reuters) - Netflix Inc and Gap Inc were among the worst performers in customer satisfaction among the largest online retailers this holiday season, according to a survey released on Wednesday.

Overstock.com Inc came last out of the 40 largest online retailers, with a rating of 72 out of 100, down 4 points from last year, the survey by ForSee found.

Gap.com, Gap's main website, was second last with 73 points, down 5 from a year ago. Other laggards included buy.com and websites run by Sony and Toys R Us, ForSee said.

Customer satisfaction is important for retailers because it can lead to higher sales, more loyalty and increased word-of-mouth recommendations, ForSee said.

Netflix saw the biggest decline in customer satisfaction in ForSee's most-recent survey after the company tried to raise prices and split its DVD and video-streaming services. The plan was scrapped after customers defected.

"Netflix totally misread its customer base and is paying the price, damaging its brand among both consumers and investors," said Larry Freed, chief executive officer of ForSee.

Netflix shares lost more than half their value this year, with most of the damage coming after the company unveiled its intention to split its services.

Netflix had come close to customer-satisfaction leader Amazon.com in previous ForSee surveys. But in the latest poll, Netflix dropped 7 points to 79, the largest decline of any retailer in the survey.

Amazon climbed 2 points to 88 to lead ForSee's survey for the 14th consecutive time. ForSee runs the poll about every six months.

The biggest gainer was TigerDirect.com, a tech gadget and parts website owned by Systemax Inc, which climbed 6 points to 79.

Another big gainer was JCP.com, J.C. Penney's website, which rose 5 points to 83. That put the retailer in a tie for third place with QVC.com, Apple's online store and VistaPrint.com.

(Reporting by Alistair Barr; Editing by Tim Dobbyn)


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Tuesday, 3 January 2012

Sex Education for Teenagers, Online and in Texts

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Ms. Cisneros knew she could resolve the dispute in class — but not by raising her hand. While her biology teacher lectured about fruit flies, Ms. Cisneros hid her phone underneath her lab table and typed a message to ICYC (In Case You’re Curious), a text-chat program run by Planned Parenthood of the Rocky Mountains.

Soon, her phone buzzed. “There are some STDs you can get from kissing but they are spread more easily during sex,” the reply read. “You can get a STD from oral sex.?You should use a condom whenever you have sex.”

Ms. Cisneros said she liked ICYC for its immediacy and confidentiality. “You can ask a random question about sex and you don’t feel it was stupid,” said Ms. Cisneros, now a senior. “Even if it was, they can’t judge you because they don’t know it’s you. And it’s too gross to ask my parents.”

Sex education is a thorny subject for most school systems; only 13 states specify that the medical components of the programs must be accurate. Shrinking budgets and competing academic subjects have helped push it down as a curriculum priority. In reaction, some health organizations and school districts are developing Web sites and texting services as cost-effective ways to reach adolescents in the one classroom where absenteeism is never a problem: the Internet.

In Chicago, teenagers can subscribe to Sex-Ed Loop, a program endorsed by the district that includes weekly automated texts about contraception, relationships and disease prevention. Through Hookup, California teenagers can text their ZIP codes to a number and receive locations for health clinics.

Many services, like Sexetc.org, a national site run by and for teenagers, offer both privacy and communities where adolescents can learn about sexuality and relationships, particularly on mobile devices, eluding parental scrutiny. Services offer links to blogs, interactive games, moderated forums, and Facebook and Twitter pages.

The messages, rendered in teenspeak, can be funny and blunt: for Real Talk, a technology-driven H.I.V. prevention program run by the AIDS Council of Northeastern New York, teenagers made a YouTube video, shouting a refrain from a rap song, “Sport Dat Raincoat,” during which a girl carrying an umbrella is pelted with condoms.

“When we ask young people what is the No. 1 way they learn about sex, they say, ‘We Google it,’ ” said Deb Levine, executive director of ISIS Inc., an Oakland, Calif.,-based nonprofit organization that administers texting services and checks content for medical accuracy. “But most of the time, the best information is not coming up in those searches.”

Quantifying services is difficult. But Ms. Levine, who hosts Sex::Tech, a conference about sexual health programs for youth, said that requests to make presentations about online or mobile services had soared. Typically, she receives between 40 and 50 applications. This year, she received about 120.

Unlike classroom lessons, which are supposed to follow local, state or federal guidelines, Internet programs have no independent standards. And proponents of abstinence-based sexual education argue that these digital services presume that sexual activity among teenagers is the norm, and do not spend enough time on alternatives.

“They are only focusing on the risk-reduction model,” said Valerie Huber, executive director of the National Abstinence Education Association, which hopes to kick off its online service for teenagers next year.

Those who run digital programs say they simply want teens to have accurate information, to help them make good decisions. Even though popular culture is saturated with sex, facts and advice can be hard to find.

Few disagree about the need for more education. Although the teenage birth rate dropped 9 percent in 2010 from 2009, the United States still has one of the highest rates among developed countries, according to the Centers for Disease Control and Prevention. Rates of syphilis, gonorrhea and chlamydia among American teenagers continue to rise.

Most online services receive grants from philanthropies, like the Ford Foundation, and health and education agencies on the state and federal level. Classroom content is largely controlled by school districts, but it is a low priority in many areas. Chicago, for example, does not have a mandated sex education curriculum, although teachers are encouraged to include material in science or physical education classes. School officials see programs like Sex-Ed Loop, which began in September, as vital.

Mary Beth Szydlowski, the H.I.V. education prevention specialist for Chicago schools, said that Sex-Ed Loop not only reinforces what students learn in class but can reach all teenagers, including dropouts. It is managed by the Illinois Caucus for Adolescent Health, which enlists Chicago teenagers to create the text messages as well as blog posts and testimonial videos for its site.

Juan Chavez, 19, a sophomore at DePaul University, remembers sex education during ninth-grade health class as awkward.

“The teacher had been a nutrition major,” Mr. Chavez said. “He was really uncomfortable. He just said, ‘I don’t believe you guys should be having sex, so I’ll just say this because I have to.’ ”

Now, through the Illinois Caucus for Adolescent Health, Mr. Chavez texts and blogs, with a focus on gay teenagers, about such subjects as what to do if a condom breaks, which clinics are gay-friendly and where to find low-cost lubricants — “things people need to know on the fly,” he said.

Parents who fear that sex education will encourage a child to experiment are misguided, said Elizabeth Schroeder, executive director of Answer, a national sex education organization that oversees Sexetc. Studies show the opposite is true, she said.

But making sure that Web-surfing teenagers find these programs, rather than pornographic sites, has been challenging.

Leslie Kantor, vice president for education at Planned Parenthood Federation of America, said it was expanding its chat program, which teenagers can use with handheld devices or online. The organization is trying, she said, to embed material with search terms used by teenagers.

“How do I write content that says ‘sex’ 80,000 times so our page will pop up in a kid’s search on Google near the top?” she said.

When it comes to marketing, programs are increasingly relying on the customer: teenagers.

Real Talk held a classroom contest to see which student could send the most texts containing this prevention message: “ROFL!!!” (Translation: rolling on the floor laughing). “STDs and HIV can spread as fast as this message. Still laughing? Pass on the message not HIV/STDs. 518-HIV-TEST.” Within an hour, the message had been sent to nearly 450 phones.


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